Hello, I'm Linda Ikechukwu
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Real-world notes on using product education as a growth engine
Most companies underinvest in product education, and it's costing them users.
They focus heavily on paid media instead, building excellent features, but miss out on growth because while users might be aware of the product, they can't figure it out.
People rarely adopt
products they don't
understand.
Before a user adopts a tool, they ask hard questions:
- Does this solve a real problem I have?
- Is it worth my time and money?
- Will it make my life easier, faster, richer, or better?
- Can I trust it to deliver on its promises?
Great product education helps users arrive at a confident yes.
What this is
Everything Product Education is where I share my own experiences, and the hard-won insights of others, on how to build a strategic product education engine that drives business growth. It's a look at how to make the high-level decisions around what to teach, who to teach, and how to measure the actual business outcome.
Who it's for
Mid-level and senior professionals who guide users to value and align educational initiatives with company growth. If that's you, you're home:
The newsletter
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