Strategic alignment & market positioning
Analyze your company's growth stage with the AAARRRP framework, define your ICP, and align daily advocacy tasks with real business goals.
For DevRel Practitioners Who Want to Move Beyond Shipping Activities and Start Driving Business Outcomes.
If you're tired of being known as the person publishing blog posts and giving talks but can't explain your impact in a board meeting, this book will change how you operate.
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319 pages of playbook What's Inside
“Your book is SO GOOD. This is going to be such a hit. Well done!”
The AI-era DevRel portfolio
Build a defensible portfolio: pick a product, research its friction points, and package a human-driven strategy an LLM can't generate.
Cross-functional & relational mastery
The exact professional language to interface smoothly with marketing, sales, product, engineering, and support.
The conference & sponsorship blueprint
Establish a high-converting anchor message, design a 3-step booth flow, and choose merch that returns on event spend.
The 90-day execution blueprint
A week-by-week plan for your first three months: map internal teams, draft your strategy, ship an undeniable first win.
Proving your value to the C-suite
The formulas to calculate Return on DevRel Spend, quantify cross-departmental assists, and report in the language of money.
Try before you buy
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Meet the Experts Behind the Playbook
The author Linda Ikechukwu is an experienced developer education professional who began her career as a software engineer working across cloud engineering, frontend development, and cybersecurity. She has led and shaped developer education strategies at some of Silicon Valley's most disruptive startups. A global technical writing award winner, Linda has delivered keynotes and talks at over 40 conferences across four continents.
With specialized insights and contributions from accomplished developer relations professionals, including Ruth Ikegah (CHAOSS Africa Lead and GitHub Star), Olayinka Oshidipe (Expert Developer Relations Engineer), Gift Egwuenu, and Edidiong Asikpo.
